The Car People gives the power to the people.
“For us it was just about getting the reviews of us & our product out there to help consumers. I’m sure consumers who read the reviews are more likely to convert, however for us it is more about having all the information there, whether it helps conversion or not it is directly aligned with our core brand values.”
Director of Sales, The Car People
The ‘human element’ has always been part of The Car People’s DNA. The cars are handpicked and checked by specialists, customer service is always on hand and staff is trained to make the experience hassle-free. So how did the brand replicate this human experience for its website visitors?
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