- Optional Bezel in five colours for greater style flexibility to enhance any interior – Light Beige, Pale Gold, Scarlet Red, Mocha, Deep Mauve (where available)
- 6.2 Mega Pixel resolution from Sony’s 10 Bit LCD panel for stunning picture quality
- BRAVIA Engine Pro for greater definition to ensure you see every single detail
- Live Colour Creation and x.v.Colour technology producing vibrant colours the way nature intended them to be viewed
- Motionflow +100Hz to show fast-moving sequencies with total precision and smoothness, ideal for sports
- 24p True Cinema to experience magnificent home cinema exactly as the director intended
- Photo TV HD technology for viewing high-resolution digital still photographs in optimal quality
- USB Photo Viewer to easily display your digital photos on a big TV screen
- S-Force Front Surround for stunning full surround sound effects from only 2 built-in front speakers
- Voice Zoom feature for altering the volume of voices without changing background volume
- BRAVIA Theatre Sync enabling you to operate your TV and entire home cinema system by pushing one single button
- HD 1080p compatible to display High Definition signals in breathtaking quality. i.e. Playstation3. Blu-ray Disc. etc.
- 3 x HDMI inputs for easy connectivity – 2 on rear, 1 on side
- Built-in Digital TV (MPEG 2) terrestrial tuner (also receives analogue)
- Audio Description compatible allowing for blind or partially sighted people to follow television programmes (available in selected countries)
- Can be wall-mounted using bracket SU-WL500 (optional)
- Available to buy from November 2007