Whether you’re capturing the smallest detail from far away or grabbing a great shot of yourself during an once-in-a-lifetime moment with the Dual LCD, the ST550’s robust features ensure a perfect picture with every click. Or touch. With the 3.5" Wide 1,152K Touch Screen LCD and built-in Haptic vibration effect you’ll get all the feedback you need to take fabulous photos. And with Smart Gesture UI technology, your camera will respond to a simple shake. How fun is that?
Surefire portraits with Dual LCD
The ST550’s breakthrough 1.5" Front LCDSelf Portrait of you and your friends without leaving anyone left out to hold the camera. The Front LCD also features Children Mode for fun, engaging, and simple animation that captures those special expressions only kids can make. Ensure your timing is always perfect with the built-in Self Timer, improve your chances for great results with Shutter and Function Information, and you’ll be ready to shoot in any situation.
A Touch Screen That Gives Clear Feedback
What could be more useful than seeing every detail in brilliant 1,152K High Resolution before you take your first shot? How about the ST550’s vibration and audio feedback technology that reacts to your touch? After all, you don’t want any of life’s special moments to pass you by. And with the ST550’s super clear 800 × 480 display and innovative Haptic sensor technology, your camera will let you know what you’re doing with every click, swish and hum of the controls.
See deeper, go wider, get closer with the ST550
Have it all, literally, with the ST550. From its all inclusive 27mm Schneider-KREUZNACH wide angle lens to its up close and personal 4.6X optical zoom, you’ll capture more fun out of every moment and relive each detail with artistic depth and perspective, and with absolute ease. Plus, with a healthy 12.2 mega pixels of superb clarity, the ST550 delivers sharper detail from every birthday cake, natural wonder, or front row seat view than you ever thought possible. Get the most out of life with the ST550.
Tilt it, gesture with it, and you’ll control it
Tilt it to one side, and the ST550’s Smart Gesture UI will start the perfect slide show without a single touch! With the ST550’s built-in Acceleration Sensor, your gestures work as your commands. Manage camera functions, rotate or delete photos, create special slide shows and more…all without lifting a finger.
Just what you had in mind
You see the image you want in your head. You point the ST550. And Smart Auto sees it too. This scene recognition technology actually chooses from 16 different settings ranging from landscape to portrait automatically.
Then adjusts for the perfect shot. Whether it’s catching your friends on a night on the town or a waterfall off a mountain. What you get is exactly what you had in mind. Plus all the credit.
It knows you, and only gets your best side
The ST550 isn’t just smart in design. With its Smart Face recognition technology, the ST550 creates brilliance with every snap. And keeps it that way. By knowing up to 20 of your friends and family, it automatically focuses on them first, making sure the most important subjects are always in crystal clarity. And since the ST550 never forgets a face, you can also browse more efficiently by the people you’ve registered.
HD quality video. Now in a compact camera
If you prefer still shots to movies but want to leave your options open (and leave your camcorder at home) the ST550 is right for you. You’ll get 720p HD quality video at 30 frames per second. And a recording time that’s 4X longer than MJPEG video. You even can use the 4.6X Zoom to get up close and vividly personal. And when things get dicey, you can even pause your recording. You’ll give up nothing, except carrying around that extra camera.