Innovation in every interaction.
Apple Watch is unlike any device we’ve ever made. But we wanted interacting with it to be just as easy and intuitive as using your iPhone or working on a Mac. So we invented all-new ways to select, navigate and input that are ideally suited to a smaller device worn on the wrist. The result is an experience that’s both unique to Apple Watch and quintessentially Apple.
Entirely new, yet immediately familiar.
From the moment you wake the display with a simple raise of the wrist, you’ll be comfortable using Apple Watch. The Watch OS feels amazingly fresh. But it’s visually reminiscent of what you’re used to seeing, and is designed around simple gestures, such as zooming and panning, that already come naturally. Navigation is fluid and responsive. And the arrangement of apps is simple and orderly. We even developed a new typeface to maximise legibility. All of which means you’ll know your way around Apple Watch in virtually no time.
Not just a display, but the focal point of the whole experience.
A Retina display is the primary surface for every interaction with Apple Watch. And it’s clear why. The incredibly high pixel density makes numbers and text easy to read at a glance, even while you’re moving. Images and graphics render with remarkable sharpness and contrast, including finely detailed ones like the rotation of a hair-thin second hand on a watch face. And the display is extremely energy efficient, critical for a device you wear throughout the day. On most Apple Watch models, the display is laminated to a machined and polished single crystal of sapphire. Next to diamond, it’s the hardest transparent material. On watches in the Sport collection, protection is provided by strengthened Ion‑X glass.
Sensitive enough to tell a tap from a press.
In addition to recognising touch, Apple Watch senses force, adding a new dimension to the user interface. Force Touch uses tiny electrodes around the flexible Retina display to distinguish between a light tap and a deep press, and trigger instant access to a range of contextually specific controls. With Force Touch, pressing firmly on the screen brings up additional controls in apps like Messages, Music and Calendar. It also lets you select different watch faces, pause or end a workout, search an address in Maps and more. Force Touch is the most significant new sensing capability since Multi‑Touch.
Glances. Just the right amount of information, just where you want it.
Since wristwatches were invented in the 19th century, people have been glancing at them to check the time. With Apple Watch, this simple, reflexive act allows you to learn so much more. We optimised your favourite apps for the wrist by developing Glances — scannable summaries of the information you seek out most frequently. To see them, you simply swipe up from your watch face. In an instant, you can glimpse the weather forecast, check out what’s next on your calendar or find your current location on a map. You can quickly swipe through different Glances, or tap one to go directly to its corresponding app for more details.
Notifications. See and feel what’s next on your schedule.
Because it’s connected to your iPhone, Apple Watch can present time in a more personal way. One that’s based around your life and schedule. You’ll receive real-time notifications for incoming mail, messages and calls. So you can answer or dismiss them instantly. And since Apple Watch sits on your wrist, your alerts aren’t just immediate. They’re intimate. A gentle tap lets you know the time and place of your next meeting, when you should leave and the best route to take. Once you’re on your way, a tap on the wrist lets you know when to turn left, or right. And you can always swipe down to see any notifications you may have missed.