Colour is more than just a hue. It expresses a feeling. Makes a statement. Declares an allegiance. Colour reveals your personality. iPhone 5c, in five anything-but-shy colours, does just that. It’s not just for lovers of colour. It’s for the colourful.
A6 chip. 8MP iSight camera. 4-inch Retina display. Ultra‑fast wireless. iPhone 5c has the things that made iPhone 5 an amazing phone — and more, including iOS 7. All in a completely new design that feels great in your hand.
Its appearance may be new, but the way iPhone 5c performs is instantly recognisable. That’s because it has the things people loved about iPhone 5 inside. And more. The Apple‑designed A6 chip delivers impressive performance and graphics. Yet it’s incredibly energy efficient, so you can use your iPhone throughout the day without worrying about battery life. The 8MP iSight camera lets anyone anywhere take an amazing photo anytime. The 4‑inch Retina display produces images with vivid clarity. Our intention was never to just make a colour phone, it was to create an entirely new expression of what iPhone can be.
From the clean, thoughtfully redesigned icons, to the colour-matched wallpapers that seem to radiate through the Home screen, colour is everywhere in iOS 7. And that happened with full intent and purpose. iOS 7 was designed with the colours of iPhone 5c in mind. So using it feels not just more delightful, but also more personal.
Equally noticeable are the ways in which iOS 7 brightens the tasks you perform every day. For example, it automatically organises your photos for you, based on where and when you took each picture. You’ve always been able to send videos, documents and contacts as attachments in emails or texts. But now AirDrop lets you share them wirelessly and directly with people nearby. iOS 7 even enhances the experience of reading a web page as Safari recedes into the background, so you see more content and less browser. iOS 7 was designed to make the experience of using iPhone 5c more pleasant, more colourful and even more fun.