Why you need UGC in your Content Marketing

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MIKE SIMPSON
Marketing Director – Europe, Australia & New Zealand at Stanley Black & Decker

“Brands need to become publishers. Communication is much faster today and it means we
need to use a ‘constantly-on’ model rather than a product-launch mentality.
Content for us has become hugely important.”

Are you investing more in content this year than you did last year?

93% of your competitors are.

The brands that get ahead will be those that make the most of their budget.

Combining consumer research and expert opinion, Why you need UGC in your Content Marketing, is the ebook every marketer needs to read.

Consumers have spoken. Industry experts have weighed in.

See the results.

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