Award-winning car dealership Luscombe Suzuki has signed a deal with social commerce company Reevoo for the implementation of Reevoo’s “verified owner” review service. The Leeds-based dealership aims to drive incremental showroom sales by enabling potential customers to read reviews of the cars – new and used – and of the dealership itself, online.
Luscombe Suzuki proprietor Robin Luscombe puts great store in customer service as a selling point. He said: “This dealership provides outstanding service, and we know that the Suzuki cars we sell are incredibly well built and reliable. The most credible way to communicate both of these things is to enable our existing customers to tell potential customers about us and our cars, through the medium of verified owner reviews.”
Richard Anson, Reevoo founder and chief executive, added: “To be of real value to today’s customer, it’s really important that such reviews are sourced, managed and published by a recognised and trusted third party – so we’re delighted that Luscombe Suzuki is going to be working with Reevoo to fulfil those criteria. Whether for major publishing businesses like What Car? or Motors.co.uk, or a regional dealership like Luscombe Suzuki, Reevoo adds real value and can drive substantial additional sales.”
Reevoo will be providing a range of functionality from its market-leading portfolio of social commerce solutions, including:
•Car reviews, all of which are from verified owners only
•Service reviews (of the dealership), giving purchasers faith in the service performance of Luscombe Suzuki
•Ask An Owner, in which would-be purchasers can ask specific questions which are answered by existing owners
•Reevoo Social Reach, enabling customers to post their reviews to Facebook and/or Twitter, extending the valuable word-of-mouth effect
Luscombe Suzuki will also enjoy improved search engine rankings, since unique user-generated content – such as reviews and customer Q&As – is highly valued by search engines. Improved ‘natural search’ results will make the company’s online presence more profitable and cost-effective.
Luscombe Suzuki was voted Suzuki Dealer of the Year 2011 and also received Motor Trader’s New Dealership of the Year award in 2011.