Kia gets more social with its customers

June 12, 2012

London, UK

Car company plans to expand innovative and market-leading social commerce offering further, following success of pilot project

Today Reevoo, the social commerce solutions provider, and Kia Motors (UK) Ltd announce the success and planned expansion of their partnership. The car company lead the industry in selecting Reevoo earlier this year to provide verified, authentic customer reviews and an ‘Ask An Owner’ platform on the Kia.co.uk website. This has resulted in increased engagement with car buyers who are researching online.

The partnership has seen Kia achieve a 33 per cent publish rate for their customers writing up a review following purchase. In addition, almost two thirds (64%) of customers have opted into the manufacturer’s ‘Ask An Owner’ programme, which allows prospective car buyers to ask current owners questions about their experience and how they are finding their car.

John Bache, Database & Digital Marketing Manager, Kia Motors (UK) Ltd, commented:

“Customer generated content, such as reviews and discussion comments, is becoming increasingly valuable for prospective car buyers, and allowing them to find this content quickly and easily is integral. Working with Reevoo, we understand the importance of this content, as well as the value of using a branded 3rd party solution to verify the independence and authenticity of the reviews. We have the confidence in our dealers and our vehicles to allow customers to review these without our having to moderate or hide bad reviews. Following the success of the initial car reviews project, we are now looking to publish individual dealerships scores which will hopefully increase visits to our showrooms.”

Steve Hurn, CEO of Reevoo said, “The majority of car buyers are turning to reviews and recommendations before making a decision on which car to buy, so it’s clear that the automotive industry should embrace social commerce. We have been impressed by Kia’s leadership and innovation in a traditionally slow moving market, with their speed to implementation and plans to rollout social commerce functions to the wider business already under way.”

-ENDS-

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