Hyundai puts its customers in the driving seat

November 20, 2013

London, UK

Hyundai has announced a partnership with online ratings and reviews provider Reevoo that will result into user generated opinions and feedback for the company’s car line up being posted on the automaker’s British website.

According to Hyundai, owners will have the opportunity to tell potential buyers what their cars are like
to live with day-to-day and rate all products on Hyundai’s official website. In addition, all Reevoo’s verified responses and customer testimonials will also be included in search engine results, making it easier for new buyers to find out more about a particular model, while Reevoo ratings will be displayed on Hyundai’s mobile website.

“According to Hyundai’s own research, three out of four buyers will read owner reviews as part of their purchase research. That is why we have chosen to carry the Reevoo ratings alongside our products,” said Andrew Cullis, Marketing Director at Hyundai Motor UK.

“Having these independent reviews improves the customer experience as all the information required to make an informed decision, is in one place. The reviews also benefit us as the manufacturer, as it gives us the chance to build a better understanding of what our owners think. From this feedback, Hyundai can then identify areas to improve existing products and services,” he added.
Reevoo CMO Peter Simpson is pleased to be working with Hyundai to help connect it to its customers.

“Today’s car buyers do most of thier research at home before visiting a dealership or booking a test drive. It is crucial for Hyundai to provide as much useful vehicle information online as possible and that’s where Reevoo steps in helping to harness the Voice of the Customer.”

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