Consumer champion Which? has partnered with independent ratings and reviews provider Reevoo to display verified customer ratings and reviews on its website; www.which.co.uk.
In addition to Which?’s expert reviews and advice, members will soon be able to access reviews from verified purchasers.
Reevoo Chief Marketing Officer Peter Simpson is confident the mix of expert and consumer opinion will allow shoppers to spend more confidently.
“Which? is traditionally the go-to place for informed shoppers to access trusted expert opinion. In joining forces, we hope to compliment Which?’s expert opinions with the ‘voice of the customer’, giving Which? members additional perspectives to help with their purchasing decisions.”
Reevoo will be providing reviews from its extensive network of content across multiple categories, starting with TVs and with a particular focus on consumer electronics.
Chris Gardner, MD, Which? Publishing comments: “We are delighted to be working with Reevoo. We know that our members want to see the perspectives of other consumers alongside our expert reviews and advice. Reevoo’s large database of consumer reviews and the way they are collected made Reevoo an obvious choice.”