London, 9th September 2016: Titan, one of the UK’s leading escorted tour operators, have partnered with user-generated content (UGC) platform Reevoo to improve customer engagement and online experience. After a successful content collection phase, Titan are displaying rich content from their customers on-site using Reevoo’s Experiences solution.
Reevoo’s Experiences solution generates customised, relevant and authentic UGC shows how brands fit into consumers’ lives. Titan gathered reviews, photos and asked customers for the ‘Best Moment’ of their holiday, passing this invaluable information on to other holidaymakers booking their trip.
Titan saw a significant boost in customer engagement – in a period when 800 new reviews were published, more than 500 users posted ‘Best Moments’ and over 120 shared photos of their holiday. In total Titan gathered user-generated content on 150 of its holiday packages – more than half the total number it offers.
Dan Whitehouse, Marketing Director at Titan, said: “People take researching a holiday seriously, so partnering with Reevoo to provide real customer experiences from other holidaymakers is a great way to help our customers make an informed decision. We recognise that such authentic content has the potential to be more influential than anything we could create ourselves.”
Jonathan Callcut, CEO at Reevoo, said: “Titan is a tour operator that doesn’t compromise on quality – but in such a crowded industry it can still be difficult for people to decide which travel company to choose. The options are often overwhelming, but UGC has the power to inspire, educate and convince your audience, helping them make better decisions and – most importantly – past the point of purchase.”
Notes to editors
For more information contact:
Sophie Banda (Propeller PR)
+44 (0)20 3301 5336
Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use our solutions to get a better idea of what makes their customers tick.
It’s our transparent and independent approach that makes the difference – we believe honest communication between brand and shopper is better for both.
Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help customers choose what to buy – not just where or when.
Today, Reevoo is seen in more than 60 countries and in 30 different languages.
Award-winning escorted tour operator Titan offers a wide range of over 350 holiday itineraries to more than 90 countries and every continent, encompassing escorted tours, cruises, rail journeys, twin and triple centres, no-fly holidays and Stay & Explore holidays. Now owned by Saga PLC, Titan has been offering top quality holidays for 38 years and takes pride in delivering the highest levels of customer satisfaction and value for money. Titan has won countless awards for quality and customer service, including 24 at the most recent British Travel Awards. They are still the only travel company to offer complimentary door-to-door holiday transfers wherever you live in the UK with no mileage supplements to pay†. The holidays are only on sale in the UK and Ireland, so they are unilingual and specifically tailored to the interests of British travellers.
†Except Scottish islands and Sark, where vehicle access is restricted and residents are invited to nominate a mainland address for their ‘home’ pick-up.