Authentic ratings and reviews to feature in Product Listing Ads (PLAs)
Ratings & reviews service provider Reevoo has been selected by Google as an approved aggregator for the Google Shopping Reviews program, which has recently launched in the US. By providing Google with large quantities of high quality review data on behalf of its clients, Reevoo will ensure that its ratings feature in PLAs for product related Google searches.
Google has decided to use ratings and reviews earlier in the purchase journey in order to improve the efficiency of PLAs, bringing more value to companies and ultimately its customers. This will help differentiate products, help merchants drive more qualified traffic to advertisers, and provide critical information to shoppers in making purchase decisions.
Reevoo’s clients who have chosen to implement this feature will continue to see their scores being displayed on Google Shopping, as well as star ratings appearing alongside their PLAs in Google paid search results.
Reevoo CEO Jonathan Callcut said that Reevoo’s partnership with Google as an approved aggregator for trusted product reviews further establishes Reevoo’s expertise in the industry.
“We’re excited about all the work that we’re doing with Google when it comes to ratings and reviews, where constant innovation leads to improved experiences for companies and shoppers.”
Reevoo has pioneered a measurably better approach to ratings & reviews based on independent validation. We help our clients harness the Voice of the Customer to inject trust and buyer confidence across the entire, multichannel purchase journey. Our Amplify™ methodology sets us apart, providing more, richer and better-structured content to drive increased revenue and customer-driven insight.