UK ratings and reviews provider Reevoo has continued its push into the US market, punctuated with the appointment of Skip Esch as North American Head of Automotive.
Having pioneered a successful review collection approach in Europe, Reevoo will look to grow its client base in the wider US market, with a particular focus on the automotive industry.
Mr Esch is excited about joining such a vibrant company and says Reevoo has all the tools to make its US expansion a success.
“Reevoo’s methodology was the first of its kind in the UK and they’ve had great success with it in Europe. US companies demand the best, so it’s only natural Reevoo would look to do more business here. I’m looking forward to exploring the massive opportunity the US market has to offer.”
Mr Esch brings with him a wealth of experience, ranging from sales and strategic roles at companies such as AOL, Comcast Spotlight, Evox Images and NADAguides. His first official duty on behalf of Reevoo will be the J.D. Power 2014 Automotive Marketing Roundtable in Las Vegas in October.
Reevoo has pioneered a measurably better approach to ratings & reviews based on independent validation. We help our clients harness the Voice of the Customer to inject trust and buyer confidence across the entire, multichannel purchase journey. Our Amplify™ methodology sets us apart, providing more, richer and better-structured content to drive increased revenue and customer-driven insight.