LONDON, UK – User-generated content experts Reevoo have announced that their Conversations product, which enables would-be car buyers to ask questions of verified vehicle owners, has to date directly influenced over £3m worth of new car purchases.
Reevoo has revealed that at least 100 consumers – which only takes into account those that are tracked end-to-end through its system – have asked a question, had it answered and then purchased that same car.
Reevoo’s Chief Executive Officer, Lisa Ashworth, said the result is testament to the fact that people just trust people more than marketing departments.
“There’s been a huge shift in trust over the last few years, and the Internet has connected us with a whole bunch of people just like ourselves,” Ashworth said.
“We expect to read and write reviews for smaller purchases and holidays, but Reevoo’s success in the automotive space shows us just how much consumers value the opinions of others. People who already own those products will always be more convincing than anything else – if brands can harness them in the right way.”
Conversations works in tandem with Reevoo’s Reviews product, which collects and displays reviews from verified car buyers at a market-leading publish rate of over 20%. Analysis from Reevoo’s automotive client-base of 20 brands across 16 countries shows that verified customer reviews result in an average time on site uplift of 1.6x.
Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use our solutions to get a better idea of what makes their customers tick.
It’s our transparent and independent approach that makes the difference – we believe honest communication between brand and shopper is better for both.
Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help customers choose what to buy – not just where or when.
Today, Reevoo is seen in more than 60 countries and in 30 different languages.
For more information, contact:
HANNAH MURRAY-SYKES, Head of Marketing, Reevoo
+44 (0)20 7654 0350