London, UK, 13 June 2016 – Kia Motors Europe has this week announced a five-year European framework agreement with user-generated content (UGC) platform Reevoo. The deal will cover new car, dealership and after-sales service reviews, as well as Reevoo’s peer-to-peer Q&A tool, Conversations.
Each of Kia’s 29 European operations will be able to opt-in to Reevoo’s unique UGC collection and display platform. Reevoo’s genuine customer content, marked with its Trustmark, will be embedded on pages to improve Kia’s search performance and Kia customer service advisors will have the opportunity to reply to reviews publicly.
Michael Cole, Chief Operating Officer at Kia Motors Europe, commented that the deal indicated the way Kia values the voice of its customers. “We’ve been working with Reevoo for a long time now, and through many phases – and this latest one is our biggest step yet. It just shows that the work we do together has great effect – both externally, to our customers, and internally in the way we organize our business and manufacture our product.”
“Having that Reevoo Trustmark there to signify the independently collected content is a really powerful thing in the eyes of the consumer and it’s not something we want to be without.”
Reevoo CEO, Jonathan Callcut, was equally pleased with the framework agreement. “A commitment like this from a brand like Kia is a massive achievement for Reevoo. Since starting with us in the UK, our partnership has gone from strength to strength. Working with a brand that believes in the importance of authentic user-generated content as much as we do is a big endorsement, and we look forward to working with Kia on pushing the boundaries of customer advocacy.”
About Reevoo: Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use our solutions to get a better idea of what makes their customers tick.
It’s our transparent and independent approach that makes the difference – we believe honest communication between brand and shopper is better for both.
Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help customers choose what to buy – not just where or when.
Today, Reevoo is seen in more than 60 countries and in 30 different languages.
For more information contact: HANNAH MURRAY-SYKES, Head of Product Marketing, Reevoo, +44 (0)20 7654 0350 [email protected]