19th September 2017 – Atom, the UK’s first bank built exclusively for mobile, has partnered with user-generated content platform Reevoo to drive greater transparency, improve customer engagement and help prospective customers make informed purchase decisions.
Using Reevoo’s platform, Atom collects reviews for its Fixed Saver account and Mortgage products. These reviews are then displayed on Atom’s website, and have been included in various customer communications including newsletters and social media. This service offering aligns directly with Atom’s core purpose – to redefine the relationship customers have with their money.
Atom uses the myReevoo portal to easily access customer reviews and gather valuable customer data and insights. They also use Reevoo’s Fast Response tool to identify and respond quickly and transparently to negative reviews and customer queries.
These various Reevoo services have enabled Atom to gain encouraging results:
- 96% of those surveyed say they would recommend Atom bank
- 9.1/10 score for Atom’s Fixed Saver account
- 8.5/10 for Atom’s Mortgages
- 17% review response rate (number of reviews published per review request email sent)
Commenting on the partnership, Michael Sherwood, Head of Customer Experience at Atom Bank, said:
“Put simply, Reevoo helps Atom understand what verified customers think about our products, services and brand.
We use Reevoo’s platform and feedback capabilities to ask specific questions about the experiences we provide, that in turn, generates insight that ensures the things that matter to customers are fully understood. The insight we gather is then used to inform our business about what we need to do, to make the things that matter most to customers, even better.”
Jonathan Callcut, CEO at Reevoo, said:
“It’s encouraging to see a new brand of banks emerge, one that is challenging the industry to pay closer attention to their customers. And it’s very exciting for us to be working with the brand leading the way.”
“We hope our services continue to help Atom understand the needs of their customers in greater detail, and we congratulate them on the positive feedback they have received so far. Their industry leading scores are an example of what organisations can achieve when they make customers a true priority.”
Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use our solutions to get a better idea of what makes their customers tick.
It’s our transparent and independent approach that makes the difference – we believe honest communication between brand and shopper is better for both.
Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help customers choose what to buy – not just where or when.
Today, Reevoo is seen in more than 60 countries and in 30 different languages.
For PR enquiries, please contact:
Sophie Banda (Propeller PR)
+44 (0)20 3301 5336
About Atom Bank
Atom bank is determined to set the agenda for what the future of banking looks like, redefining the relationship customers have with their money, providing a unique, branch-free, banking, experience, built around the best interests of customers. They want customers to be more engaged with their finances, giving them the ability to manage their own money just by using the Atom app. A dedicated 24/7 support team will be on hand to help with any customer queries through phone, chat, email and social media, working out of their Durham HQ.
Atom is authorised by the Prudential Regulation Authority (PRA) and regulated by the Financial Conduct Authority (FCA) and the PRA. Founded in 2014 and based in the City of Durham, Atom has a growing team of over 300 people drawn from across the country, working with partners to bring pioneering technology to Europe for the first time. Atom is building the UK’s first bank designed specifically for digital, offering easy and convenient banking, along with unique and engaging ways to manage money. Atom has been recognised in KPMG’s 2016 Fintech 100, being in the Top 10 companies using technology to drive disruption globally within the financial services industry.
The Atom executive team are highly experienced, having built and run some of the most well respected banks in the UK. CEO Mark Mullen has 25 years’ experience in the sector and was previously CEO at the multi-award winning telephone and internet bank, first direct. The team are supported by a strong non-exec board, which includes founder and Chairman Anthony Thomson, also the founder and former Chairman at Metro Bank. He is Chairman of the Financial Services Forum, the UK’s leading membership organisation for senior FS industry executives and Chairman of the National Skills Academy for Financial Services, a national charity.
For PR enquiries, please contact:
Newsroom, Atom Bank