Dr. Martens ties up a deal to step ahead of the field

June 26, 2013

London, UK

Dr. Martens, the British boots and shoe brand, today announced a new step in the development of its online presence by implementing Reevoo’s cloud-based platform of social business solutions.
Reevoo has been chosen to provide customer ratings and reviews from real purchasers, raise engagement and conversations among consumers, and increase online sales.

The Reevoo customer review suite has been adopted as part of its strategic plan to significantly develop its online presence over the coming years. Dr. Martens aims to make its website the best place for customers to engage with the brand, learn more about its product range, choose what to buy…and buy it!. Reevoo’s proven record of increasing engagement, sales and conversion is the perfect fit into Dr. Martens plans.

Chris Jones, eCommerce Director at Dr. Martens, comments: “Enabling customers to share their opinion on products is a natural evolution for our website. Our customers are unique: they have their own opinions, they share them openly, and they want to hear unbiased opinions from their peers. That’s why we partnered with Reevoo. By collecting genuine opinions from true purchasers and displaying them all, the good and the bad, Reevoo reflects our brand values of “championing the individual and their right to self expression.”

Peter Simpson, CMO of Reevoo said, “Dr. Martens is probably the most well know footwear brand in the United Kingdom, with a long history and a great reputation. It is exciting for Reevoo to be involved with such a famous brand and a company which clearly has ambition, which we feel we can match and support.”


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