Volvo gets some help from its customers to achieve a fresh new image.
“We wish we had more time as there is so much more we can do. It’s Reevoo pushing us rather than the other way around!”
Head of Marketing, Volvo
Volvo is using the owners of its current models to help bring alive its latest brand values. By using existing drivers as social proof, Volvo is aiming to change brand perceptions and engage with potential owners in a new way.
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