Ford future-proofs with user-generated content.

Overview

ford

“In the past we produced high-cost films but now it is more about continuous stories that we produce and serve to the consumer to get them engaged.”

Gaetano Thorel
Vice President of Marketing at Ford Europe

Recognising the growing role of user-generated content in the purchase journey, Ford has included Reevoo content as an essential part of its marketing mix at multiple touchpoints.

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