Social shopping has changed the purchase journey beyond all recognition across a variety of industries. This ebook helps you get to grip with the new purchase journey: a complex, cross-channel and thoroughly social process.
For a more detailed look at the impact of social commerce on the travel or automotive sectors, download our companion pieces 'The new social booking journey' and 'The new social purchase journey for automotive businesses'
Social Trends – Make sense of the technologies and services shaping shopping habits.
Social Thinking – Understand shoppers' decision-making model from idea to conversion.
Social Proof – Discover which social content consumers use to decide what and where to buy.
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