Social commerce tools – owner reviews, recommendations and conversations – has changed the vehicle purchase journey beyond all recognition. This ebook helps you get to grip with the new purchase journey: a complex, cross-channel and thoroughly social process.
Social Trends – Make sense of the technologies and services shaping shopping habits.
Social Thinking – Understand buyers' decision-making model from idea to conversion.
Social Proof – Discover which social content consumers use to decide what and where to buy.
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