Sony Bravia KDL-40W5500 Reviews: Bravia, 40" Screen LCD Full HD 1080p TV

+ Good picture quality, excellent screen size, the actual box is not much bigger than the screen so does not take up extra space.Has all the connections for HDMI and computer hookup.

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+ Fantastic picture. Truly the best image I have seen. Blu-Ray especially jump out at you.

- My TV only lasted four days before it went up in a puff of smoke. Third Sony TV I have omned and unfortunately the third that has prematurely failed on me...Maybe Sony need to review their quality control.

+ Great looking TV with excellent picture quality. A little on the expensive side but having spent some considerable time researching, reading reviews and noting other peoples comments I believe I have made the right choice in this competitive market. The picture quality of LCD's has been unfavourably compared with the old Cathode Ray Tubes in the technical press but I was impressed with the picture quality of the Sony compared with my old Toshiba 36 inch TV which I also thought as excellent. I am currently using the TV with the "out of the box" settings as I see no reason to tinker with these for the time being. For anyone looking for a 40 inch LCD TV this one should definitely be on your (very) short list.

- I have only had this TV for a few weeks and have yet to find anything negative to say about it.

+ LOTS OF DIFFERENT SETTINGS, BUT STILL EASY TO SET UP AND OPERATE.

- HAS TO BE LEFT ON STANDBY TO UPDATE TV GUIDE: WOULD BE BETTER IF UPDATED AT EVERY SWITCH-ON.

+ I could not believe the picture quality. Blue ray DVD and HD picture is like looking out of a window it is so clear.
My wife was sceptical about spending the extra for a Sony TV when there are cheaper modules on the market, but in this case you certainly get what you pay for.

- When using power save it can be slow to start, but that is an option.

+ Good picture in standard definition format most of the time. It certainly doesnt distract from viewing pleasure. Assume it will be great in HD.
Im happy with the quality of picture and do not feel the need to go to HD

- Football not good in Standard definition when in distance view . close ups are ok. All other sports are fine. Sound quality is OK and again it doesnt distract from viewing pleasure . Add on speakers Im sure would change that if that was your thing

+ picture quality is very good compared to other 40" lcds i looked at. The 100hz does make a differance allthough with old movies its best turned off.

- as yet i have not been able to link my surround sound up to it to allow 1 touch switching,

+ Standard def picture is good for the screen size and the menus are very easy to use.

- Sound quality is quite poor considering the price.

+ 100Hz feature works brilliantly. I also bought a Samsung Series 7 LED TV and the 100Hz feature is not as smooth as the Sony. High quality construction with plenty of ports. PS3/Blue Ray is fantastic!

- Sound isnt great for movies but fine for normal TV viewing.
USB only plays certain formats of video clips, i downloaded some full HD clips from the internet to test the picture quality but the TV deosnt recognise them. Same clips play fine on the Samsung Series 7 LED TV

+ Good and straightforward connectivity. Excellent picture quality in both SD and HD.

- Disappointing sound quality when compared with the 15 year old Sony CRT TV that it replaces.

+ One of the best pictures I have seen on a LCD TV.
Blacks very dark.
Next to no image lag or ghosting.

- Small buzz from TV which is noticeable when it is quiet at low volume levels.
Video plus guide need updating nightly - TV left on standby overnight.
Viewing angle slightly less than that of my old flat seen CRT

+ Nice understated design. Easy setup. Lovely menu layout and remote control. Loads of connections. Great SD picture. No colour banding, very little picture noise.

- Does not automatically recognise non HD equipment, you have to manually select different feeds through remote. Contrast is lost if not watching head on.

+ Very happy with the Sony T.V, was worried that it was going to be too big but the 40" screen looks just right in my lounge. Looks very modern and the picture is superb, was thinking about getting High Def on Sky but not sure you need it with this T.V as picture quality is excellent whilst watching movies and sport. Really easy to set up and no teething problems. Well worth spending the extra money.

- The only bad point is that the pre-programmed modes i.e sports, cinema etc dont do the T.V justice it is best to have a play around to set the viewing and sound modes up yourself to get the best from the picture and sound.

+ Being 100HZ SonyKDL40W5500 has excellent picture quality if viewed from distance.

- Bit disappointed that the picture quality is not so good when sitting near to television, most people do not have vast lounges.
The stand should have couple of drilled holes in the back so that TV can be be anchored to stand or solid object, so that TV does not fall flat on its face when pulled by a child.

+ Picture quality

- Programme info - 'Guide plus 'needs for the set to be left on Stand Bye otherwise you keep getting a message to tell you to do so.