Reevoo Insight: Welcome to Reevoo Insight

Welcome to Reevoo Insight

What is Reevoo Insight?

As well as using reviews to help shoppers decide what to buy Reevoo also uses all the information we collect to paint a picture of what is going on in the electrical market. Because we track and analyse thousands of customer opinions, tens of millions of pounds of online sales and tens of millions of product page impressions each month we have a uniquely detailed view of how the electrical market is evolving.

Why do you do it?

We do this for a number of reasons but mostly because we are electrical specialists and in order to do our basic job properly (helping you to decide what to buy and where to buy it!) we need to be experts in our field. By analyzing all the information we have available to us the Reevoo team are fully on top of all the latest market dynamics and new product launches.

Who do you do it for?

We show some information here that we think shoppers would find useful when deciding what to buy, and maybe even interesting in its own right! We also help retailers and manufacturers to better understand industry dynamics. Please see the For Retailers and For Manufacturers pages for more information.

What type of information is available?

The Reevoo Market Watch page provides a quick summary of the hot electronic products in the market, some not so hot products, as well as some interesting market trends. The Reevoo Index contains more detailed information on market trends, showcased in monthly UK Electronics e-Retail reports. Both of these are regularly updated to keep you up-to-date. The detail of the methodology and metrics we use is outlined below. We are also working on a large number of other things which we think shoppers, retailers and brands will all find useful so watch this space! If you have any suggestions or feedback in the meantime we’d love to hear from you at feedback@reevoo.com.

Which metrics do you use?

All popularity, market demand and market share charts are based on the number of products viewed across our 50+ retail partners. This covers a large part of the UK electronics market with volumes of around 50m product pages viewed every month! Similarly, changes in prices per category are based on sales transactions aggregated across all of our retail partners, whilst selling prices are based on the minimum selling price of that product available from any of our partners at the time of print (future versions of these tables will be in real time – please bear with us!). The list of top rated products is compiled from all the reviews we published last month (normally shoppers send us around 20k reviews each month via our retail network so we have a wealth of information), and shows the top and least rated products with at least 15 reviews published that month. The most viewed product is that with the most page views over the month. The most popular product is selected similarly from all products launched over the last two months.