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Posts Tagged ‘survey’

Christmas spending shopper survey results

Friday, November 28th, 2008 by Jo

In our newsletter last month, we asked you all to let us know how the credit crunch was affecting your shopping. The results are in and amazingly, all of you had the same attitudes towards shopping and money saving:

christmas-shopper-survey-results

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Brits baffled by technology

Thursday, August 7th, 2008 by Sam
Brits_technology_wwwdecidewhattobuy

It seems us Brits are baffled by modern technology that was sent to help us. According to a poll of 2000 people (by the folks over at Reevoo), mobile phones, SatNavs and even TV remotes send us into panic and rage when we can’t figure out how to use them. In fact, a whopping 32% of people admitted to throwing a complicated gadget across the room when they couldn’t work out what to do with it.

Digital cameras were voted the most complicated with SatNavs and mobile phones close behind. Interestingly though, people are obviously happy to live in confusion with their SatNavs, as only 6% actually read the manuals!

More alarming is that the same numbers of us are as baffled by our laptops as our ovens (the nation’s health crisis suddenly makes sense now…). And people are more inclined to read their TV manual over their oven’s. Hmmmm.

And even when a device goes wrong, more than a quarter will try to fix it themselves, or even buy a new one, instead of turning to the instructions.

Here’s the full list of things we find complicated:

1.    Digital Camera - 26%
2.    GPS navigation    - 21%
3.    Mobile phone - 19%
4.    Washing machine - 18%
5.    Camcorder - 17%
6.    DVD player - 15%
7.    Games console - 13%
8.    TV remote control - 13%
9.    MP3 player - 13%
10.    Microwave - 12%
11.    Computer - 12%
12.    Digital photo frame - 12%
13.    Scanner - 11%
14.    Laptop - 10%
15.    Television - 10%
16.    Modem - 10%
17.    Oven - 9%
18.    Printer - 9%
19.    Answer machine - 9%
20.    Freeview box - 8%
21.    Broadband - 8%
22.    Sky - 8%
23.    Dishwasher - 7%
24.    Digital TV - 7%
25.    Hi Fi system - 7%
26.    Tumble dryer - 6%
27.    Iron - 6%
28.    Telephone - 6%
29.    Clock Radio - 5%
30.    Smoke alarm - 5%
31.    Electric timer - 5%
32.    Smoothie maker - 5%
33.    Alarm clock - 4%
34.    Blender - 4%

…and how many people bother to read the manuals for these items:

1.    I don’t read manuals - 46%
2.    Mobile phone - 19%
3.    Washing machine - 17%
4.    Television - 16%
5.    Digital Camera - 14%
6.    Microwave - 11%
7.    Oven - 10%
8.    DVD player - 10%
9.    MP3 player - 9%
10.    Laptop - 9%
11.    Computer - 8%
12.    Printer - 8%
13.    TV remote control - 8%
14.    Broadband - 8%
15.    Telephone - 7%
16.    Tumble dryer - 6%
17.    Iron - 6%
18.    GPS navigation - 6%
19.    Camcorder - 6%
20.    Dishwasher - 6%
21.    Hi Fi system - 6%
22.    Scanner - 5%
23.    Freeview box - 5%
24.    Answer machine - 5%
25.    Alarm clock - 5%
26.    Modem - 5%
27.    Smoke alarm - 5%
28.    Clock Radio - 5%
29.    Games console - 5%
30.    Sky - 4%
31.    Digital TV - 4%
32.    Digital photo frame - 3%
33.    Electric timer - 2%