Touchscreen mobiles not pushing the right buttons with shoppers
Thursday, February 19th, 2009 by Jo
As the pressure to create a phone as popular as the iPhone continues, manufacturers are just getting it wrong when it comes to touchscreens.
There are a multitude of touchscreen mobiles out there but only a few are actually pushing the right buttons with consumers. We looked into 19,000 reviews for 226 phones in the last 12 months to find out how they’d been rated by shoppers. In the bottom 10, a whopping 50% were touchscreens.
In contrast, only 2 of the top ten were touchscreen models. The top-rated phone with a score of 8.8 out of ten is the Nokia 5220 XpressMusic with a conventional key pad. Apple’s iPhone is the highest scoring touchscreen phone with a score of 8.3 out of ten.
Here’s a look at the top 10 mobiles, launched in the last 12 months, as rated by consumers
2. Nokia E71
4. Nokia 2680
6. Samsung M150
7. Apple iPhone 3G 16GB - touchscreen
8. LG KC910 Renoir - touchscreen
10. Nokia 3600
And the bottom 10
1. HTC Touch Diamond - touchscreen
3. Samsung Armani - touchscreen
6. BlackBerry Storm 9500 - touchscreen
7. Samsung i900 Omnia - touchscreen
8. Nokia N96
9. Samsung U600
10. Samsung F490 - touchscreen
And here’s what some reviewers are saying about touchscreens:
“Touchscreen is a little hard to use if your fingers are not slender and pointy.”
“The ‘virtual’ keyboards are rubbish, takes ages to type anything…you could always employ a five year old with small fingers. They should have used a stylus.”
“Jerky software, not fluid. Crashes often.”
“If you have nails can be a bit tricky on the keypad as it is heat sensitive and so must be pressed with the finger tip as a nail will not make it work.”
“I found the touchscreen hard work and the physical ‘pressing’ was made more difficult by the fact that your finger, however slim or fat, tends to ’spread’ when you have to press.”
So if any manufacturers are listening, take a look at some of the touchscreen reviews and address the issues shoppers have with current models.





