And the coolest brand award goes to…
Monday, September 29th, 2008 by Jo
If you want to be cool, drive an Aston Martin, play Nintendo and wear Agent Provocateur…not necessarily all at the same time. These are some of the coolest brands around according to the annual Coolbrands survey.
Voted for by the Coolbrands council and 2,500 members of the public, Aston Martin receives the award for the coolest brand for third year running - certainly aided slightly by a certain Mr Bond who is rather partial to their vehicles.
Relative newcomer, the iPhone is in at second place, preceding the mother ship ? Apple, in third.
There?s no doubt that brands and celebrity go hand in hand. With Bond helping out in the car department and constantly-in-the-press Daisy Lowe being the face of Agent Provocateur, there?s a healthy little partnership of which somebody can be very proud.
But it?s not all down to the celebs. With brands like Apple, Nintendo and Bang & Olufsen it shows that brands who constantly lead their field in design and innovation are worthy recipients of the accolade.
Congratulations should also go to the Tate Modern who have managed to get onto the list at number 10 - pretty impressive with all those super-brands on there.
You can check out the top 10 coolest brands below:
Top 10 Coolest Brands
1. Aston Martin
2. iPhone
3. Apple
4. Bang & Olufsen
5. YouTube
6. Google
7. Nintendo
8. Agent Provocateur
9. Rolex
10. Tate Modern
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