Today we’re continuing our guide to understanding TV model names. At first glance, TV product names are generally pretty complicated, unmemorable and unpronouncable combinations of letters and numbers. To the uninitiated this doesn’t help when you’re trying to find your way around the large television market.
However, closer inspection does often reveal some logic behind the names manufacturers give to their latest gift to the world. Today I’m going to walk through Sony’s naming conventions.

Our example product is the Sony Bravia KDL-32V4000.
Sony gives the KDL letters to all its LCD TVs. Sony makes no plasma TVs, and makes one cutting-edge OLED TV, the XEL-1.
The first two numbers refer to the screen size in inches.
The next letters indicate the series. Sony has a large number of different series. I’ve collected all the current series below, along with descriptions about each series series from Sony and the range of screen sizes the series is available in.
| Series |
Screen size |
HD |
Sony’s descriptions |
| D series |
32″-40″ |
HD ready
/full HD |
The award winning D Series will seduce you
with its stunning picture quality, high levels of
image detail and amazing colour creation. |
| U series * |
26″-40″ |
HD ready |
The U Series delivers superb picture quality with
strong build and design, at an affordable price. |
| B series |
20″-23″ |
HD ready |
The portable B Series embodies all the qualities in a
range of lightweight and easy-to-carry TVs. |
| L series |
19-40″ |
HD ready
/full HD |
With the L Series, watching your favourite TV
programs is easy. Just sit back and enjoy. |
| T series * |
26″ |
HD ready |
The HD Ready T Series with engine technology, HD
connectivity and stylish design has been tailored to
suit all your TV expectations. |
| P series |
26″-37″ |
HD ready |
The HD Ready P Series combines amazing picture
quality with easy connectivity to other High
Definition equipment. |
| S series |
20″-40″ |
HD ready |
The S Series stands for quality, versatility and style.
Available in a large range of colours and sizes, the S
Series brings you stunning pictures in any room. |
| V series |
26″-52″ |
Full HD |
With its sleek design, superb picture quality and
plentiful connectivity, the V series creates a truly
amazing home theatre experience. |
| W series |
32″-52″ |
Full HD |
Stylishly designed and packed with features, W
Series delivers Full HD 1080 visual excellence for TV,
games and photos. |
| WE series |
40″-46″ |
Full HD |
An eco-friendly version of the W series. |
| E series |
26″-52″ |
Full HD |
E Series with its beautiful ‘picture frame’ design
naturally becomes part if your home décor and
creates a private art gallery experience thanks to its
Picture Frame Mode. |
| X series |
40″-70″ |
Full HD |
The flagship of the range delivers outstanding
design, breathtaking Full HD 1080 picture quality
and the best of Sony’s cutting edge technology |
| ZX series |
40″ |
Full HD |
The ultra-thin ZX Series takes TV to a whole new
level. Edge LED light technology enables super slim
design and with wireless connectivity you can enjoy
Full HD 1080 television without all the wires. |
| Z series |
40″-52″ |
Full HD |
The Z Series features Sony’s world first 200Hz
technology. With Motionflow 200Hz you see even
the fastest-moving images with life-like smoothness
and without missing a single detail. |
| *now discontinued |
The final numbers refer to smaller variations within a series - so do check the detailed specifications!
You can browse Sony TVs on Reevoo.