How to spot a fake review
Wednesday, October 21st, 2009 by KatAs you may have noticed, here at Reevoo we’re all about real customer reviews. Other people aren’t as great fans of letting shoppers be guided by the opinions of people who actually own the product they’re thinking of buying. These kind of people - usually the makers, or sellers, or promoters of products or services - are always looking for a way to game the reviews system.
Travel review websites have long had problems with hotel owners posing as guests, and AOL Travel has a great list of ways to spot a fake travel review. We thought we’d come up with a similar list for people looking for electricals online.
You’ll find the full list at our fake reviews Facebook group (and we’d love you to add your own tips to it!), but here are a couple of tasters to get you started:
- Does the review sound like a sales person has written it? Is the language used a bit like an advert or promo, with lots of positive adjectives and superlatives: best, most amazing, ground-breaking, etc.
- Does it stand out? Are the rest of the reviews negative and yet this one is overly positive or vice versa? Another lesson here is to make sure you read the best and worst reviews of a product.
Find a full list here: SAFER: Shoppers Against Fake e-Reviews
Don't miss an article, click here to get DWTB by RSS
