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The truth about mobile phones

We’ve been looking at what people like and what they don’t when it comes to their mobiles. We asked 31,000 people to rate their phone’s features and it turns out there’s not much hope for big, ugly phones.

15% of people love the way their phone looks above any other feature. One of the sexiest phones seems to be the LG KU990 Viewty – 31% of purchasers rated its look above all its other offerings. And fat phones are a no-go - 14% boasted about how their phone’s compact size was a winner.

The third most popular feature was the camera. A whopping 43% of Sony Ericsson K850i owners cited its 5 megapixel camera as their favourite feature.

But not all phones got off so lightly. With all these fancy frills and features, that age-old problem of battery life seems to be getting worse. It was the most disliked aspect of phones with clunky navigation and awkward keypads coming in second place. One of the worst offenders was the feature-packed Nokia N95. 35% of people rated battery life as its worst characteristic. And it seems looks aren’t everything for the LG KU990 Viewty. It may have come top in the sexy stakes but 25% of respondents said its worse feature was its navigation and keypad.

Check out the graphs below for all the stats on what people liked best and worst about their phones:

mobile-phone-best-features
mobile-phone-worst-features

And here’s a look at what people thought were the best and worst bits of the top phones:

best-and-worst-bits-about-top-phones

Lots of interesting things to think about when it comes to buying a mobile phone. Limit the risk of getting a dud by reading what other people say in mobile phone reviews first.

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Blog posted on Wednesday, September 17th, 2008 at 8:00 pm under Mobile Phones, Samsung, Sony, What to buy, lg, nokia. Leave a comment, or trackback from your own site.


2 Responses to “The truth about mobile phones”

MayR Says:
September 17th, 2008 at 9:22 pm

Thanks for this interesting and useful figures!


FFW3 Says:
February 25th, 2009 at 11:14 am

From the experience of working in a mobile phone enviroment and personal experience. I do agree that people do base their decisions on purchasing phones on appearance and features.

Personally bought a N95 from T3Direct, which is nice, but isn’t the most dependable in terms of battery life…but even so, this is only due to usage of it’s multimedia functionalities.


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