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The price of brand

I’ve been looking at the prices you can expect to pay if you buy a TV from the top brands. This will help if you’re shopping for a TV by brand - how much can you expect to pay for a Sony these days?

This data comes from thousands of purchases from Reevoo’s retail partners in 2008.

There’s no suprises at the top and bottom of the table - you can expect to get a Matsui TV for just over £200, while the average price forked out for a Pioneer set is over £1000!

Here’s the full list:

Matsui - £209
Goodmans - £250
Hitachi - £282
Philips - £522
LG - £547
Samsung - £578
Sony - £627
Toshiba - £639
Panasonic - £717
Sharp - £841
Pioneer - £1,258

This list tells us a lot about the screen sizes where manufacturers are selling the most products. For example, Matsui make televisons from 14-42″, with prices ranging from £60-550, but on average people are paying around £200, so I’d be cautious if I was looking at a £500 Matsui - not many people are buying them.

While that’s helpful, it’s also really valuable to look how the average cost for each brand varies within a particular screen size. Here’s how things pan out in 32″ TVs:

Toshiba - £414
Hitachi - £418
Philips - £445
Sharp - £455
LG - £456
Samsung - £458
Sony - £538
Panasonic - £600

Overall the average price paid for a 32″ TV was £465. Within a screen size, you’d expect to pay more for extra features, like 3 or 4 HDMI ports rather than just 2; higher picture or sound quality; or perhaps just to get a shiny logo on the front.

Of the top manufacturers, it’s interesting to see that only Sony and Panasonic sets are selling for above the average price. Although both manufacters produce models available for around £400, they stand out as the premium brands at this screen size.

On the budget end, few manufactuers are selling 32″ for much less than £400, but Hitachi and Toshiba’s low end models are very popular, making them the value-for-money pick of the 32 inchers.

Which brand do you think offers the best value-for-money? Who do you think is just charging for their logo? Share your thoughts with other shoppers.

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Blog posted on Tuesday, September 9th, 2008 at 12:33 pm under TV Buyers Guide, Televisions. Leave a comment, or trackback from your own site.


One Response to “The price of brand”

The cost of screen size | AV Review Says:
September 25th, 2008 at 5:50 pm

[...] the post last week on the price of brand, where we looked at how much you can expect to pay for a particular brand name, I thought it would be helpful to take a look at how the cost of new TVs varies with screen [...]


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