Movie posters come to life…
Remember when we told you all about Near Field Communications (NFC) and how it was going to transform the way we do things?
Well the Japanese are now using it to promote movies through movie posters. Japanese mobile carrier, SoftBank has joined forces with Gemalto and NTT Data to develop the "smart poster system".
Information will now be able to be transmitted to mobile users through the posters. It’ll work a bit like our Oyster Cards in London and will send people trailers, screenshots and other free content. Mobile users just need to stand near the poster and have a credit card application installed on their NFC-enabled phones.
Previously, Japanese mobile users could get information about products and services by using 2D barcodes. However, this new move will enable content to be sent without any effort whatsoever.
The possibilities are endless with this technology. People could receive taxi numbers just by stepping into a bar, supermarkets could push out special offers as you walk past them or you could get song lyrics by walking into a gig. I’m sure you can think of lots more exciting things too…
[Omio]
Tags: film, gadgets, movies, technology
Blog posted on Thursday, September 4th, 2008 at 4:59 pm under Mobile Phones, News. Leave a comment, or trackback from your own site.
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