Decide what to buy: the Reevoo.com blog

I was amazed to come across this piece of research recently, which completely passed me by when it was first published.

According to CACI, a ‘marketing and information group’, UK homes contain an average of 4.7 television sets. What?? Unless the average British household has an average of 3 old black and white TVs stuffed out of sight in the garage, this makes absolutely no sense to me.

A quick office straw poll revealed an average of 2.05 TVs per ‘living unit’. One person claimed 4 TVs, and only one person confessed to being over the national average with a shocking 5 sets.

The Daily Telegraph have worked out that for the 4.7 figure to be true, it would mean

at least one in the living room, one in the kitchen and one in each bedroom - in every home in the land.

They seem to have forgotten about the garage or the loft, even so, an average of 4.7 televisions per house continues to make very little sense. I just punched a few numbers together using the 2001 Census data, and worked out that if the 4.7 number is correct then we have an average of 1.7 televisions for every man, woman and child in the UK.

Is this you? How many televisions are you hoarding? How can this number be true?

Blog posted on Monday, February 25th, 2008 at 4:50 pm under Televisions. Leave a comment, or trackback from your own site.