Decide what to buy: the Reevoo.com blog

It might come as a surprise, but LCD televisions have only just managed to overtake their bulkier, uglier, but cheaper counterparts, CRTs, to become the most frequently brought TV type worldwide.

With market penetration of LCDs in the West at around 80%, most of the growth over the last year has come from developing regions, where LCD is becoming a natural replacement for CRT, since it is able to handle a wide range of screen sizes. According to DisplaySearch, shoppers are still having to pay more than double the price for an LCD compared to an equivalent-sized CRT.

LCD has also made inroads into the big-screen market, formally the exclusive domain of plasmas. Although this market is not big (plasmas made up less than 7% of TV shippings in Q4 of 2007), it is important for future growth. LCDs now have a majority of the 40"+ market with 65% unit share (up from 40% a year ago) and the average size of a new LCD TV is now over 32". As LCD technology improves at larger screen sizes we can expect that growth to continue.

On the manufacturer front, DisplaySearch reckon that only Samsung, LG and Sony increased their production volumes over the past year, with Samsung remaining firmly at no.1 as the top TV brand by volume and revenue share.

Blog posted on Monday, February 25th, 2008 at 10:36 am under Televisions. Leave a comment, or trackback from your own site.