Apple cut prices to boost Ipod Shuffle sales
If you’ve been thinking about buying a dinky Ipod Shuffle but haven’t got around to it yet, Apple has good news for you.
Firstly, they have cut the price of the 1GB shuffle from £49 to £32.
Secondly, they have introduced a new 2GB model at £45.
That means that compared to last week you can now buy a Shuffle with twice the storage for £4 less.
My suspicion is that Apple have felt the need to invigorate Shuffle sales since the release of the super-dinky new Nano, available for £100. The Shuffle lacks a lot of the touches that distinguish its more expensive Apple siblings, selling mainly on the Apple cachet. After inspecting a friend’s Zen Stone Plus I thought it compared pretty well with the Shuffle, and I’d probably give it edge for £27.
Do Shuffle-owners disagree?
Blog posted on Friday, February 22nd, 2008 at 10:51 pm under MP3 Players. Leave a comment, or trackback from your own site.
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