We take the review collection process very seriously here at Reevoo. After all, it’s the core of our business. Without high-quality social commerce content coming in, we couldn’t offer the services we do.
How would you expect an entry-level product to score in customer reviews compared to a high-end product?
According to Forrester Research’s latest report, social media rarely leads to purchases online. We have a huge amount of respect for Forrester’s expertise, but this conclusion is seriously flawed. By failing to examine the most effective aspects of social commerce, including reviews and ratings, recommendations and community building, they have misinterpreted the role social media really plays in the shopping process.
More and more companies are waking up to the business benefits of transparency. Honesty is frequently a legal requirement, but transparency takes being honest with your customers one step further, sharing more information with them than is legally necessary.
This may seem like a big risk in an ever more competitive marketplace, but there are some surprising business benefits to transparency.
We've very proud to announce that our CEO and co-founder, Richard Anson, has been nominated for an ITC Enterprise Award.
Doing business abroad is hard. Doing business across lots and lots of countries is even harder and when you add multiple languages into the mix things get really interesting.
We’re delighted to be making international a little easier for Sony with our international review work, which has just been nominated for a BT Retail Week Technology Award. Sony is now using our flagship ReevooMark product in 8 different European countries, which enables them to reap the full benefits of the Reevoo ‘network effect’.
Too many companies rush into the social web without really knowing what they’re doing. Done well, social media allows you to engage with consumers, building relationships, boosting loyalty and increasing brand awareness. Done badly, you risk alienating your customers and creating a negative bashlash that spreads across the social web.
Retailers have always had a tough job, and it’s only getting tougher. Helping shoppers research products is hard, pricing is hard, fulfillment and CRM are hard: all remain key battlegrounds in an increasingly competitive marketplace, mostly because there is no widely-accepted “right answer”.
However, there is one area where a “best in class” set of answers are emerging, and there’s a huge opportunity for retailers to reap the benefits by adopting these best practices.
Choosing the wrong type of review system can open the floodgates to negative reviews, misleading consumers and damaging your brand.
Passive review systems make no effort to solicit reviews from customers, instead relying on site visitors to leave reviews, without checking if they actually are customers. These systems rely on customers being sufficiently motivated post-purchase to spontaneously return to your website to write a review. Anger and disappointment are great motivators, so unhappy customers are far more likely to write reviews in passive systems than happy customers.
Guy Kawasaki’s Enchantment is already one of this year’s most talked about business books. There are few people better qualified to talk about enchanting consumers than Kawasaki, who cut his teeth as a marketer for Apple, a company with a real knack for turning customers into fierce, loyal brand advocates.