By Kat Matfield
But - and this is a big 'but' - reviews and other social content will only help your SEO if search engines can see it.
This sounds common sense, but far too many people assume that anything users can see will be seen and valued by search engines. Sadly, it's not that simple.
How to find out if search engines can see your social commerce content
- Find a page on your site which includes social commerce content.
- Search Google for exactly that page: I recommend using the name of your site and the title of the page as keywords. For instance, to get the example below I searched for "Jessops Canon EOS 1000D"
- In the Google search result page, click "Cached" under the entry for the page you're after.
- Compare what you see in this view with what you see when you access that page normally. If you can't see your social commerce content in the cached view, it's being ignored by search engines and you're not getting any SEO benefits.
Here's what happens when your content isn't visible to a search engine:
And this is what it looks like when your content is visible to a search engine:
Jessops are using our Traffic tool to make sure they have reviews that are visible to search engines as well as users - and it's working perfectly on this page.
Hat tip to an excellent post focusing on US sites using reviews, which inspired this quick how-to guide.