Last year, Reevoo delivered over nine billion word-of-mouth impressions across our customers around the world. Increasingly more and more of those impressions have been delivered to mobile devices such as tablets and smartphones.
One of the fundamental principles of social commerce – in whatever form – is that it only works for businesses if it works for consumers.
Reviews, recommendations and other social commerce tools are only able to increase revenue for businesses because they’re helpful for consumers, giving them more information and more confidence in a vendor or product. And this can only happen if these social tools are carefully designed to work well for consumers, offer the right features and be as easy to use as possible.
Nearly half of consumers use both online and offline channels for their pre-purchase research†. So it's no surprise that forward-thinking businesses like Tesco are focusing on better ways to make their online and offline channels work together to maximise overall conversion rate.
In yesterday's post we shared a little of the expertise we've built over five years of syndicating our partners social commerce content across the web. If you want to be sure you're getting your money's worth from your social commerce provider's syndication, read our 'Lesson One of social commerce syndication'
Today's post explains another important principle we've learnt: web syndication is not enough.
More and more businesses are starting to realise that restricting social content to just their own sites (or just certain places on their sites) is a wasted opportunity.
Spreading your social commerce content beyond your site amplifies the benefits it offers, improving sales and customer loyalty. We've been championing the benefits of syndication (and providing the first social commerce syndication service for our brand, retailer and publisher clients) for 5 years.
But - and this is a big 'but' - reviews and other social content will only help your SEO if search engines can see it.
This sounds common sense, but far too many people assume that anything users can see will be seen and valued by search engines. Sadly, it's not that simple.
Earlier this month, Richard Anson spoke to the IMRG Communications Channel Summit on the crucial importance for brands of controlling their online reputation.
He certainly didn't mean silencing your critics by censoring negative feedback. This tactic is a hangover from the pre-digital era and anyone trying it today will fail and will suffer a terrible consumer backlash.
According to Forrester Research’s latest report, social media rarely leads to purchases online. We have a huge amount of respect for Forrester’s expertise, but this conclusion is seriously flawed. By failing to examine the most effective aspects of social commerce, including reviews and ratings, recommendations and community building, they have misinterpreted the role social media really plays in the shopping process.
Doing business abroad is hard. Doing business across lots and lots of countries is even harder and when you add multiple languages into the mix things get really interesting.
We’re delighted to be making international a little easier for Sony with our international review work, which has just been nominated for a BT Retail Week Technology Award. Sony is now using our flagship ReevooMark product in 8 different European countries, which enables them to reap the full benefits of the Reevoo ‘network effect’.
Too many companies rush into the social web without really knowing what they’re doing. Done well, social media allows you to engage with consumers, building relationships, boosting loyalty and increasing brand awareness. Done badly, you risk alienating your customers and creating a negative bashlash that spreads across the social web.