FITUR se aproxima, la Feria Internacional del Turismo abrirá sus puertas este miércoles 30 de enero hasta el domingo 3 de febrero en el recinto ferial de Madrid- Ifema - dando representación a casi todo el mundo, según fuentes oficiales.
Fitur is coming. The International Tourism Fair will open its doors this Wednesday, the 30th of January, until Sunday, the 3rd of February, in the fairground in Madrid - Ifema - featuring representatives from across the globe, according to official reports.
Last year, Reevoo delivered over nine billion word-of-mouth impressions across our customers around the world. Increasingly more and more of those impressions have been delivered to mobile devices such as tablets and smartphones.
The arduous road to buying a car will now be a much smoother journey for customers of What Car? and motors.co.uk, who have just signed deals to put our trusted reviews and social content on their sites. (We'll really try to keep the puns to a minimum from here on in – but we can't promise.)
Consumers and businesses alike have never had access to so much information - or more trouble turning the raw data that surrounds us into something useful.
A new type of business has arisen to solve this problem, either for consumers or for businesses. We're well placed to see the massive potential in all this unstructured data, having helped major multi-channel retailers and manufacturers like Sony extract meaningful insights from the flood of information.
Although the consumer electronics and travel sectors are much better known for their adoption of social commerce tools, the automotive sector has rapidly caught up. Reviews and ratings are now nearly as popular among car buyers (80% check reviews before purchase), as travel bookers (88% check reviews pre-purchase).
On the wall of our London office, we have the words "if everything's under control, you're not going fast enough" printed large. We've always moved fast as a company but in the last 12 months we've broken records - and still managed to keep everything under control.
Our Manifesto was recently dicsussed on Radio 4's consumer affairs show, You and Yours, where the in-house consumer advocates seemed impressed by our commitment to publishing all reviews - good or bad, 5 or 500.
You can listen to the program again on BBC iPlayer (starting from 23.35 minutes in), or read the transcript:
Social commerce, like all commerce, runs on a currency of trust. That trust has been damaged in recent years by public scandals around businesses faking reviews, deleting negative reviews and paying for positive feedback.
As well as being illegal, this unscrupulous manipulation of social commerce negatively impacts every business and every consumer using reviews, consumer Q&A or other social commerce content. Consumers lose faith in one of the most popular and useful shopping tools; while businesses lose the boosts to sales and consumer loyalty social commerce can deliver.