Despite the nervous economic conditions across the continent, 2011 was a bumper year for ecommerce in Europe. An end of year analysis from the Centre for Retail Research shows an increase in online sales across Europe of nearly 20% from 2010, and over 40% from 2008.
This far outstripped predicted growth, especially in France where the year-on-year growth was 24%, and Poland, where online sales soared by 33%.