Social commerce tools such as ratings and reviews pave the way for three-way communication allowing brands to interact with consumers and vice-versa and also allowing consumers to share info with each other. If implemented and executed properly, the results are astounding, but failure to do things right in the first place can leave you wondering where your investment has gone.
For businesses and consumers, customer service is more important than ever. But, while you’d be hard put to find a business that disagrees, many businesses struggle to make a firm connection between the effort they put into service and its impact on their bottom line.
Choosing the right holiday is hugely important for consumers, which is why they’re willing to spend hours researching online before booking. Reviews and recommendations have played a key part in this process for years, with 88% of travellers using them today.
Doing business abroad is hard. Doing business across lots and lots of countries is even harder and when you add multiple languages into the mix things get really interesting.
We’re delighted to be making international a little easier for Sony with our international review work, which has just been nominated for a BT Retail Week Technology Award. Sony is now using our flagship ReevooMark product in 8 different European countries, which enables them to reap the full benefits of the Reevoo ‘network effect’.
Marketing lore used to say that a happy customer would tell one friend, but an unhappy customer would tell ten. In the era of social media, that unhappy customer is more likely to tell everyone they know.