Choosing the right holiday is hugely important for consumers, which is why they’re willing to spend hours researching online before booking. Reviews and recommendations have played a key part in this process for years, with 88% of travellers using them today.
Earlier this month, Richard Anson spoke to the IMRG Communications Channel Summit on the crucial importance for brands of controlling their online reputation.
He certainly didn't mean silencing your critics by censoring negative feedback. This tactic is a hangover from the pre-digital era and anyone trying it today will fail and will suffer a terrible consumer backlash.
The most talked about social media trend of 2011 is Question and Answer websites, with big names like Quora and TED Conversations getting huge amounts of attention. Google recently acquired Aadvark, a service which finds the perfect person from your social network to answer any question you could ask. The big question for marketers is how brands can make this newest aspect of the social web work for them.
Social shopping is a hot topic at the moment but finding ways in which you can make it work today can be difficult. Reevoo Conversations may be just the solution you’re looking for.