Consumers trust friends and strangers more than they trust traditional advertising. In fact, consumer ratings and reviews have proved to be one of the most successful social techniques in delivering a clear return on investment. Your business is eager to explore the power of consumer opinions to attract and engage new customers. Perhaps you've already implemented ratings and reviews software on your site.
Many businesses are benefiting already from immediate gains offered by social commerce, such as increased conversion rates, but there are many more long-term advantages.
Consumers using social commerce tools are looking for content to help them make the right decisions, but they are also keen to help others, whether that’s other consumers or the companies from which they’re buying. As a business, you should think of social commerce as your way of learning from your customers’ conversations, so you can offer a better service or product.