New technologies and new shopping habits mean car buyers are now driving their own purchase process – and, from what we heard at this year’s AM Digital Dealer conference, the impact on automotive businesses is huge.
The industry-specific conference highlighted the importance of having a well-rounded online strategy to help with the car buyer purchase journey, to ensure that the final purchase is one of your models or from one of your dealerships.
The travel industry has been centre stage this week at ITB Berlin – the world’s biggest travel trade show, and one of the best predictors of upcoming trends in the industry. Here are the best bets for what’ll be shaping the travel market in the next few months and years, based on what we heard from attendees and speakers at the event.
For businesses and consumers, customer service is more important than ever. But, while you’d be hard put to find a business that disagrees, many businesses struggle to make a firm connection between the effort they put into service and its impact on their bottom line.
Whether businesses are ready for it or not, m-commerce looks set to hit the mainstream in 2012.
As part of the research for our new ebook, we dug into the latest research on consumer usage of mobiles as research and/or shopping tools. We were expecting to see usage increasing – but we were surprised by just how fast m-commerce is growing.
Here are some of the highlights, based on trends for the last six months: