Nearly half of consumers use both online and offline channels for their pre-purchase research†. So it's no surprise that forward-thinking businesses like Tesco are focusing on better ways to make their online and offline channels work together to maximise overall conversion rate.
The arduous road to buying a car will now be a much smoother journey for customers of What Car? and motors.co.uk, who have just signed deals to put our trusted reviews and social content on their sites. (We'll really try to keep the puns to a minimum from here on in – but we can't promise.)
The M-Commerce Pecha Kucha held by Ecommerce UK last week was a fantastic event – but more than this, it was a sign of the times.
The event was packed with marketers and ecommerce professionals all keen to hear about the latest m-commerce developments and best practices hammered out by their peers.
No one was waiting to be convinced that they need to start planning to consider adding mobile to their marketing or selling strategy - next year, or the year after. The savvy crowd already knew that m-commerce is happening now.