In yesterday's post we shared a little of the expertise we've built over five years of syndicating our partners social commerce content across the web. If you want to be sure you're getting your money's worth from your social commerce provider's syndication, read our 'Lesson One of social commerce syndication'
Today's post explains another important principle we've learnt: web syndication is not enough.
More and more businesses are starting to realise that restricting social content to just their own sites (or just certain places on their sites) is a wasted opportunity.
Spreading your social commerce content beyond your site amplifies the benefits it offers, improving sales and customer loyalty. We've been championing the benefits of syndication (and providing the first social commerce syndication service for our brand, retailer and publisher clients) for 5 years.
Shopping on mobiles is becoming a regular habit for more and more consumers and an increasing number of businesses are reacting to this shift. The number of marketers who say mobile is a leading priority for their business has risen 54% since last year.
Mobile shopping is no longer in its early stages, and it's already spread past early adopters. Asos, who are leading the market in their mobile commerce strategy, predict that 30% of their sales will come via this channel within the next three years.
Consumers love to take their Facebook friends shopping with them, but retailers must be careful not to intrude too far into shopper's social circles.
As hard as the SEO industry strives to please search engines, search engines strive even harder to please their users. So when the popularity of social commerce content soars with users, search engines sit up and take notice.
1 in 4 UK consumers use the internet on their phones every day, and an increasing number of them do so to shop.
In fact, mobile phones are so thoroughly integrated into the shopping process that they're nearly as popular as sales assistants among consumers looking for information in-store.