We've very proud to announce that our CEO and co-founder, Richard Anson, has been nominated for an ITC Enterprise Award.
Too many companies rush into the social web without really knowing what they’re doing. Done well, social media allows you to engage with consumers, building relationships, boosting loyalty and increasing brand awareness. Done badly, you risk alienating your customers and creating a negative bashlash that spreads across the social web.
Doing business abroad is hard. Doing business across lots and lots of countries is even harder and when you add multiple languages into the mix things get really interesting.
We’re delighted to be making international a little easier for Sony with our international review work, which has just been nominated for a BT Retail Week Technology Award. Sony is now using our flagship ReevooMark product in 8 different European countries, which enables them to reap the full benefits of the Reevoo ‘network effect’.
Retailers have always had a tough job, and it’s only getting tougher. Helping shoppers research products is hard, pricing is hard, fulfillment and CRM are hard: all remain key battlegrounds in an increasingly competitive marketplace, mostly because there is no widely-accepted “right answer”.
However, there is one area where a “best in class” set of answers are emerging, and there’s a huge opportunity for retailers to reap the benefits by adopting these best practices.
Choosing the wrong type of review system can open the floodgates to negative reviews, misleading consumers and damaging your brand.
Passive review systems make no effort to solicit reviews from customers, instead relying on site visitors to leave reviews, without checking if they actually are customers. These systems rely on customers being sufficiently motivated post-purchase to spontaneously return to your website to write a review. Anger and disappointment are great motivators, so unhappy customers are far more likely to write reviews in passive systems than happy customers.
Guy Kawasaki’s Enchantment is already one of this year’s most talked about business books. There are few people better qualified to talk about enchanting consumers than Kawasaki, who cut his teeth as a marketer for Apple, a company with a real knack for turning customers into fierce, loyal brand advocates.
A comedy subculture has grown up around Amazon’s open, unverified review system, in which people compete to write the strangest, funniest fake reviews of the more unusual products sold on the site.
The funny fake review meme isn't restricted to Amazon, but is possible on any site using open, passive review collection: open systems allow anyone to write a review without verification that they own the product, and a passive system means the trend can easily go viral.