In yesterday's post we shared a little of the expertise we've built over five years of syndicating our partners social commerce content across the web. If you want to be sure you're getting your money's worth from your social commerce provider's syndication, read our 'Lesson One of social commerce syndication'
Today's post explains another important principle we've learnt: web syndication is not enough.
More and more businesses are starting to realise that restricting social content to just their own sites (or just certain places on their sites) is a wasted opportunity.
Spreading your social commerce content beyond your site amplifies the benefits it offers, improving sales and customer loyalty. We've been championing the benefits of syndication (and providing the first social commerce syndication service for our brand, retailer and publisher clients) for 5 years.
Too many companies rush into the social web without really knowing what they’re doing. Done well, social media allows you to engage with consumers, building relationships, boosting loyalty and increasing brand awareness. Done badly, you risk alienating your customers and creating a negative bashlash that spreads across the social web.
Once you understand the social commerce benefits that reviews offer, the importance of having reviews across your entire product range is obvious. Why keep the conversion uplift, traffic boost, SEO benefits and other advantages restricted to just your top products?
So review breadth is a no-brainer. But what about review depth? Is there a ‘magic number’ of reviews that give the maximum benefit, after which extra reviews don’t make a significant difference?
Social shopping is a hot topic at the moment but finding ways in which you can make it work today can be difficult. Reevoo Conversations may be just the solution you’re looking for.