Online has democratised information so that people are now able to find a plethora of information in minutes with just an Internet connection and browser. The access of online channels for research and information has led to less people trusting advertising and marketing messages, and more people instead opting to trust fellow consumers’ reviews and experiences as shared online.
Travel companies around the world are taking a stance against third party booking agencies in a bid to get direct bookers online.
The revenue lost to third parties such as Bookings.com is crucifying some players within the industry. However in the past few years Online Travel Agency’s and Hotel groups have been working on strategies to bring back travel bookings to their site.
Last week, in a record year more than 110,000 trade visitors conversed on ITB Berlin for the world’s largest travel trade show.
FITUR se aproxima, la Feria Internacional del Turismo abrirá sus puertas este miércoles 30 de enero hasta el domingo 3 de febrero en el recinto ferial de Madrid- Ifema - dando representación a casi todo el mundo, según fuentes oficiales.
Fitur is coming. The International Tourism Fair will open its doors this Wednesday, the 30th of January, until Sunday, the 3rd of February, in the fairground in Madrid - Ifema - featuring representatives from across the globe, according to official reports.
Last year, Reevoo delivered over nine billion word-of-mouth impressions across our customers around the world. Increasingly more and more of those impressions have been delivered to mobile devices such as tablets and smartphones.
It's common for your favourite e-commerce website to have reviews of products. In fact, consumers are increasingly using reviews and other user-generated content to make their purchase decisions. As a result, social commerce has become a critical asset to e-commerce.
As we hurtle towards the close of the year, I am super excited about what I believe we are going to see more and more of in 2013 in the world of social engagement. Namely, multi-channel; the integration of social content across the enterprise; and connected customers.
All good things come to and end and finally all the upper lip fluff that has been getting about in Reevoo HQ has disappeared albeit the odd converted ‘tache’ lover.
For the first time the lads of Reevoo joined forces and took part in the well-publicised ‘Movember’ to raise money for prostate cancer.
Good online reputation is paramount to the success of your multichannel strategy. It starts with satisfied customers recommending your services to their friends and peers. Make sure it does not end there. Foster conversations about your brand and take them to places where they matter most – on your website, in your marketing materials, offline, and crucially – on Google - the starting point for nearly 60%* of all consumers journeys that end in purchase *(GroupM Search, February 2011).