First impressions count. New products are high margin products. But they quickly age, the price falls and margins get squeezed.
Meanwhile, nine out of ten consumers wait for the first reviews of a new product before buying it†. With conventional review systems, your product’s most profitable period and the higher conversion rates driven by reviews will never cross over.
Reevoo Launch proactively gathers those all-important first reviews of new products, in order to drive sales and improve conversion rates during the early, high-margin golden period. We go directly to a pool of engaged consumers to gather reviews based on their purchasing behaviour and demographic detail.
The result is a larger conversion uplift delivered faster, driving more sales in your products' most profitable period and maintaining higher conversion for many months afterwards.
Top line benefits
Reevoo Launch gets reviews from launch day (or before) to help drive conversions for the newest, highest-margin products.
Social content is SEO gold-dust.
Learn more about how consumer Q&A can drive traffic to your site.
Download ebook- Protect your margins
- The high-margin window can be as short as eight weeks. Reevoo Launch will make sure you don’t lose a single day of high-margin sales.
- Sell when the product is hot
- You must make revenues when the hype is at its peak. Social commerce content adds trust to the excitement to boost conversions and sales.
- Secure a competitive advantage
- With impartial reviews driving sales from day one, you get the jump on your competition and make the most of every new product launch.
- Cover all of your bases
- Review content gets syndicated instantly to your marketing campaigns to make sure they’re focused on the hottest, highest margin products.
The great price crash dilemma
- 87% of shoppers wait for the first product reviews before purchasing.†
- Prices drop by 10% eight weeks post-launch and by 20-30% in twenty weeks.‡
Optional extensions
- Traffic
- Use keyword-rich, unique, user-generated content to boost natural traffic with our expert SEO implementation of reviews and conversations directly onto your product pages.
Learn more - Social Reach
- Increase the reach and impact of your social commerce solutions with our innovative social features that seamlessly integrate user content and experiences with Facebook and other social networks.
Learn more - Brand Response
- Join the discussion consumers are having around your brand to share information, halt misinformation, and provide shoppers with the information they need to convert.
- Offline
- Extend the impact of one of your most powerful conversion driving tools by taking social commerce offline into your stores, packaging and marketing campaigns.
- Mobile
- Integrate trusted ratings and reviews content into your mobile strategy to transform your social reach, boosting conversions, building loyalty and growing market share.
- Broadcast
- Spread your product and service reviews across Reevoo’s network of publishers and comparison shopping engines, at the push of a button. It’s a major opportunity to broadcast your brand to millions of eyeballs across the world.
- Analytics
- Make your reviews work harder with our enhanced analytics suite, providing customisable reporting and powerful, actionable insights into the performance of your social commerce solutions.
Contact us to start accelerating reviews for your most
valuable products.
Sources:
† Fly Research Online Survey March 2011 n=1202
‡ Reevoo's own research