What Car? partners with reviews specialist Reevoo to consolidate its position as the UK’s leading car buyer’s guide

What Car?, the UK’s leading car buyer’s guide, is to partner with social commerce company Reevoo as part of its ongoing strategy to consolidate its position as the most authoritative car buyer’s site on the web. The agreement will see Reevoo, which specialises in the collection and publication of reviews from verified purchasers, provide What Car? with an increased volume of review content, more quickly. The deal with What Car? is Reevoo’s first partnership in the automotive sector.

 

Andrew Golby, publishing director at What Car?, said: “What Car? is Britain’s biggest and best car buyer’s guide, and providing informative reviews is fundamental both to what we do and how we do it. Partnering with Reevoo will enable us to deliver larger volumes of trusted, verified, quality, consumer reviews, providing a representative sample of opinion and covering all models of cars on sale in the UK, including for new vehicles, more quickly than ever before.

 

“Combined, these factors will help to ensure that we continue to be the most informative and interesting destination on the web for car buyers,” he added.

 

Richard Anson, Reevoo’s founder and CEO, said: “Recent research shows that 59% of consumers always or often read reviews before buying a car. As such the automotive sector clearly needs to deliver trusted reviews to its consumers, to increase confidence in the car buying process.

 

“And, with recent guidelines from the Advertising Standards Authority focusing on the authenticity of reviews, it’s vital that any review system is entirely transparent in providing reviews from verified owners of the car they are reviewing. What Car? is passionate about providing its readers with all of the information they need to make the right choice of car for them and Reevoo verified reviews will be a key part of this going forward,” he explained.

 

For more information, or to arrange an interview with What Car? Publishing Director Andrew Golby (ISDN available), please contact Karen Parry, 020 8267 5553, karen.parry@haymarket.com or karen@prandmediaworks.com

 

What Car?, the UK’s biggest car-buying brand, has two magazines, a market-leading website and several established brand extensions. Its flagship magazine has helped Britain’s car buyers make purchasing decisions for more than 30 years, and its tests are widely regarded as the most trusted source of new-car advice. Latest National Readership Survey results indicate that 797,000 people read What Car? magazine every month (NRS Jan-Jun 2010).

 

whatcar.com is the UK’s leading car-buying website, offering trusted reviews and data on every new car. A winner of numerous awards and accolades, whatcar.com is recognised as one of the UK’s leading consumer websites for car purchases and attracts more than two million visits per month.

 

What Car? is owned by Haymarket Media Group – the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

 

Reevoo (http://b2b.reevoo.com) is a world leading provider of social commerce solutions. Reevoo has been deployed by more than 150 major brands, including Sony, Tesco, Octopus Travel and Dixons, helping them to achieve average sales uplifts of 18% through boosted conversion rates and increased order values, turning browsers into shoppers.

 

Reevoo has solicited more than 2,800,000 pieces of independent, impartial social content from genuine customers. To help consumers make their purchase decision, Reevoo provides easy access to this content more than half a billion times every month to shoppers across the Reevoo network.

 

Tim Donnelly Smith

Both Barrels Communications Ltd for Reevoo

+44 7978 800275

 

Nicola Riordan

Reevoo 

+44 7978 800275